about us


The media landscape is changing. However, the power of a good film remains. Engine Room is a new breed of production company – a scalable, multi-disciplinary creative hub that works across all formats and channels. We partner with clients, agencies, and broadcasters and pride ourselves on brilliant work and strong working relationships.

We have full service in house production capabilities. We can write your creative or simply make your film. We understand audiences, platforms and strategy. We think big and are not afraid to step outside our comfort zone. We want to craft work that cuts through for your brand or channel – be it advertising, content, corporate, entertainment, government, not-for-profit or animation; long form, short form, commercial or non-commercial.

In the converging media landscape, we are the production company for you.

Adrian Hyde

Managing Director

Adrian grew up obsessively re-watching the best movies the 80’s had to offer and can quote most of them line for line. His love of films somehow led him to do a Commerce degree, and this turned out somewhat handy, because now, his passions have merged to see him found and lead Engine Room. Adrian loves listening to client briefs then encouraging our family of talented people to work together to produce outstanding results that make audiences feel something (yep, he’s the guy who wells-up in movies and when he shows you photos of his kids).

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Damien Cassar

Director & Lead Creative

Storyteller, Dad of two, and inexplicable holder of an honours degree in law, Damien has been directing and writing film, TV, documentaries, advertising and corporates since he was ten – when he remade Back To The Future II  and LabyrinthDamien injects passion into all projects through a burning desire to make art-house films and because he wants everyone to like him. This makes him the perfect creative consigliere to clients, always focused on meeting the brief and producing dynamic (art-house) creative that will make his two children think he is cool.

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Catherine Simpson

Client Services Director

Catherine is possibly the bubbliest person you will ever meet; not only because she likes a glass of bubbly, but also because she is unbelievably passionate about clients and Engine Room. Sometimes, as a result of her arts degree majoring in dance and theatre, this passion will be communicated through Michael Jackson dances; at other times, a quick tap routine. A supercool Mum that can do the worm and the splits, Catherine has never strayed far from the production and advertising sector and not only understands client needs but also understands creativity – an invaluable skill-set mix.

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Samantha Farrance

Senior Producer

Initially graduating and working in London, Sam has worked on domestic and international projects for some of the world’s biggest clients, including those winning Gold at Cannes. She has in depth experience in short form documentary, corporate and branded content and has enjoyed working with clients including Nike, Universal Music, Rolex, Red Bull, Mitsubishi, Telstra, Carnival Cruise, Primo, Canon and Commbank. As well as producing, Sam sometimes wears director and account services hats, and later in 2017 she will be working in Papua New Guinea on a short film about gender equality, for which she wrote the creative. When she’s not at Engine Room, you can find her enjoying a cooking course or indulging her love for glitter.

Craig Bailey

Head of Post Production

Craig has spent the last decade in various dimly lit rooms with technology that could always be a little bit faster, and as such is quite pale. His time is spent sorting, slicing and stitching together content that tells a story, has a point and preferably doesn’t involve too many cross dissolves. When he is allowed outside he loves driving on winding roads, writing scripts he doesn’t have time to shoot and being on set – whether it’s doing a bit of directing, camera work or just lugging shot bags. He hates when people talk through the movie, and that “Creative” is a noun, despite secretly wanting to be seen as one.


We want to craft work that cuts through for your brand or channel – be it advertising, content, corporate, government, not-for-profit or animation; long form, short form, commercial or non-commercial.